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Visual Identity

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Hello, my name is Sérgio Cruz.

From an early age, whenever I was asked the typical question — What do you want to be when you grow up? — I'd reply that I wanted to be a designer, even though I didn't fully understand what that meant. After all, what is design?

For me, design is the constant search for the best way to communicate, solve problems and bring ideas to life. It's transforming abstract concepts into something tangible, functional and aesthetically appealing. More than creating, it's adding meaning, value and identity to each project.

In this space, I'll share some of the projects that have challenged me and helped me grow as a professional. I invite you to contact me to discuss how I can help turn your ideas into reality!

Hello, my name is Sérgio Cruz.

From an early age, whenever I was asked the typical question — What do you want to be when you grow up? — I'd reply that I wanted to be a designer, even though I didn't fully understand what that meant. After all, what is design?

For me, design is the constant search for the best way to communicate, solve problems and bring ideas to life. It's transforming abstract concepts into something tangible, functional and aesthetically appealing. More than creating, it's adding meaning, value and identity to each project.

In this space, I'll share some of the projects that have challenged me and helped me grow as a professional. I invite you to contact me to discuss how I can help turn your ideas into reality!

+

Visual Identity

Editorial Projects

Webdesign

Posters

Infographics

Iconography

Packaging

Image and Video Editing

Printing and Artwork

Artificial Intelligence

hello@atelierdocruz.com

+351 938 069 016

hello@atelierdocruz.com

+351 938 069 016

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Hello, my name is Sérgio Cruz.

From an early age, whenever I was asked the typical question — What do you want to be when you grow up? — I'd reply that I wanted to be a designer, even though I didn't fully understand what that meant. After all, what is design?

For me, design is the constant search for the best way to communicate, solve problems and bring ideas to life. It's transforming abstract concepts into something tangible, functional and aesthetically appealing. More than creating, it's adding meaning, value and identity to each project.

In this space, I'll share some of the projects that have challenged me and helped me grow as a professional. I invite you to contact me to discuss how I can help turn your ideas into reality!

+

Visual Identity

Editorial Projects

Webdesign

Posters

Infographics

Iconography

Packaging

Image and Video Editing

Printing and Artwork

Artificial Intelligence

+

Visual Identity

Editorial Projects

Webdesign

Posters

Infographics

Iconography

Packaging

Image and Video Editing

Printing and Artwork

Artificial Intelligence

Sophia Estudante

As part of an academic project, I developed a visual identity to promote the Sophia Estudante event, organised annually by the Portuguese Film Academy, which celebrates future filmmakers and gives visibility to their school work.

Inspired by the magic of cinema, I immersed myself in the idea of breaking the fourth wall: the desire to enter the screen, transcend perspectives and be part of the story. This concept reflects the cinema experience as a journey between planes — from the real to the imaginary — full of emotions and possibilities.

A human figure crosses different visual planes, from the ordinary to the sidereal universe, a symbol of the immensity and creativity of cinema. This transition represents not only a visual journey, but also an internal transformation – an invitation to dive into the fascinating world of fiction.

Date

2023

Type

Identity, Poster, Social Media

Brand

Academia Portuguesa de Cinema

Sophia Estudante

As part of an academic project, I developed a visual identity to promote the Sophia Estudante event, organised annually by the Portuguese Film Academy, which celebrates future filmmakers and gives visibility to their school work.

Inspired by the magic of cinema, I immersed myself in the idea of breaking the fourth wall: the desire to enter the screen, transcend perspectives and be part of the story. This concept reflects the cinema experience as a journey between planes — from the real to the imaginary — full of emotions and possibilities.

A human figure crosses different visual planes, from the ordinary to the sidereal universe, a symbol of the immensity and creativity of cinema. This transition represents not only a visual journey, but also an internal transformation – an invitation to dive into the fascinating world of fiction.

Date

2023

Type

Identity, Poster, Social Media

Brand

Academia Portuguesa de Cinema