OLX
This campaign, entitled 'Escape Inflation, Buy Second-Hand', was developed in an academic context for OLX, an online classified ads platform that makes it easy to buy, sell, and trade used items and services quickly and conveniently.
Since OLX promotes the resale of second-hand products, I sought a creative approach to highlight its relevance in today’s economic landscape. The concept was inspired by inflation and rising prices, which led to the creation of the campaign’s slogan.
To visually represent this idea, I used a red balloon as a symbol of inflation — chosen deliberately for its ability to expand, much like inflated prices. The campaign features visual compositions where the balloon illustrates this phenomenon, demonstrating how using OLX can be a smart way to bypass inflation and save money by choosing second-hand products.
Date
2023
Type
Advertising, Social Media
Brand
OLX
OLX
This campaign, entitled 'Escape Inflation, Buy Second-Hand', was developed in an academic context for OLX, an online classified ads platform that makes it easy to buy, sell, and trade used items and services quickly and conveniently.
Since OLX promotes the resale of second-hand products, I sought a creative approach to highlight its relevance in today’s economic landscape. The concept was inspired by inflation and rising prices, which led to the creation of the campaign’s slogan.
To visually represent this idea, I used a red balloon as a symbol of inflation — chosen deliberately for its ability to expand, much like inflated prices. The campaign features visual compositions where the balloon illustrates this phenomenon, demonstrating how using OLX can be a smart way to bypass inflation and save money by choosing second-hand products.
Date
2023
Type
Advertising, Social Media
Brand
OLX
